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Marketing your Home

 
Marketing Plan

  • Submit your home to the Multiple Listing Service (MLS)

  • List your property on Compass.com and many other sites, reaching millions of prospective buyers

  • Place a Compass FOR SALE sign on your property

  • Provide information about your property to our Compass Partners via our unique E-Flyer program

  • Provide top agents in our market area with information about your property

  • Tour your home with office associates and inform them of all its features

  • Promote your home at the local Real Estate Association meetings, where held

  • Invite cooperating brokers in your area to tour your home

  • Develop a printed flyer/brochure highlighting the features of your home

  • Recommend changes to make your property even more attractive to buyers

  • Create a strategic advertising program to fit your property

  • Create a unique Property Website for your property with unlimited photos and text

  • Post a YouTube video about your property and share with social media outlets

  • Reference the unique URL created by Compass's Address Direct program in ads and printed materials to drive traffic directly to your property

  • Schedule an Open House, if desired, upon listing your home

  • Get feedback from Realtors who have shown your home to their clients

  • Communicate changes in the real estate market that may have an impact on price on current financing

  • Meet with you frequently to review activity on your home and analyze results

  • Recommend a realtor in your new relocation city if you are relocating

  • Assist you in arranging interim financing, if required

  • Provide copies of your multiple listing data, advertisements and information sheet

  • Represent you upon the presentation of all contracts and assist in negotiating the best price and terms possible

  • Follow-up and keep you informed on all mortgage, title and other closing procedures while your home is in escrow

  • Utilize the efforts of several thousand sales partners to successfully market and sell your home

 
Selling Strategies

  • Right Price – Accurate pricing sells a home faster than any other factor.

  • First Impressions – Make it a good one. Buyers are attracted to well-maintained yards and homes.

  • Top Condition – The home that sparkles sells faster and brings a higher price. Clean and fix it. Create a spacious feeling by eliminating clutter.

  • Invest in Success – Know the improvements that pay the greatest returns. I can make suggestions on your home.

  • Show Time – Set the stage before open houses and showings. Open drapes, shades, and turn on the lights. It’s important to make beds, do dishes, and clean the bathrooms. Then leave the house.

  • Team Effort – Cooperate with me and other agents who show your home by making it accessible.

  • Win-Win Negotiations – Most buyers are interested in an agreement that is fair to everyone.

  • Approach – When you receive an offer, keep an open mind. Be prepared to consider price, terms and other details. Responding in a timely manner is in everyone’s best interest.

  • Sold – Adding “SOLD” to your yard sign is the result of a successful marketing program and the cooperative efforts of sellers, buyers, and realtors.

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